Everyday Visibility

Racing doesn’t just happen on the weekends, our cars turn heads every single day.
When the Tyler Hicks Racing cars aren’t on the track, they’re still representing the sport and our partners. You’ll often find them parked front and center at Scott’s Automotive on Coast Hwy in Leucadia, California, a high-traffic stretch of the 101 where locals walk their dogs, grab coffee, or head to the beach.

The cars stop people in their tracks, drawing attention, photos, and conversations daily. It’s like having a rolling billboard in one of the busiest coastal towns in Southern California, but one that starts, revs, and connects directly with people.

Community Engagement

We make it a priority to stay active in our local community. From Encinitas Cruise Nights and Cars & Coffee to neighborhood car meets and smaller local shows, we’re out meeting fans, families, and fellow enthusiasts.

Every event is a chance to bring people closer to the cars, to let them see, touch, and even sit inside. Those personal interactions help build authentic recognition for both our team and the brands we represent.

Event Appearances

We’re also open to larger events and brand activations. Recently, we brought our cars to Las Vegas Motor Speedway during NASCAR weekend, displaying them in the Fan Zone alongside national sponsors and major racing brands.

These appearances connect us with thousands of fans in person and offer sponsors exposure to passionate motorsports audiences beyond local racing.

Media Coverage

Our visibility extends beyond the pavement. Tyler Hicks Racing has been featured in The Coast News and Encinitas Magazine, with stories highlighting our growth, connection to the community, and on-track success.
You can read those features and more on the In the Media page.

Partner Value

For our sponsors, this all adds up to real visibility, on the track, in the community, and in the media. Every appearance, article, and event helps strengthen brand exposure and build meaningful engagement with fans and potential customers.

With Tyler Hicks Racing, your logo isn’t just seen, it’s experienced.